Lotto Sport Italia becomes technical sponsor of StarVie
The Padel Club of Moraleja became the chosen stage for the official presentation of the partnership between Lotto Sport Italia, the Italian leader in the manufacture and distribution of footwear, clothing and accessories for sport and leisure; and StarVie, the Spanish brand with huge experience in the manufacture of padel products. The deal is for the next three years in which the Italian firm will be the official technical sponsor and provider of the Spanish brand.
With this agreement StarVie aligns itself with one of the most important sports clothing firms in the world, enabling the brand to establish itself strongly as a valued brand in terms of points of sale and products. This alliance for Lotto Sport Italia consolidates itself in the padel market, which is growing internationally, alongside a revered company in the sector with more than 15 years experience of innovation and development of padel rackets, 100% made in Spain in their factory in Azuquece de Henares (Guadalajara).
The resulting product of this collaboration is a clothing and footwear collection for the next three seasons which will be displayed by more than 80 professional players of the brand in the World Padel Tour. The product line will combine more than 45 years of Lotto Sport Italia’s experience in the clothing and footwear sector and the knowledge of StarVie within the world of padel.
Official Presentation of the Alliance between Lotto Sport and StarVie
Andrea Tomat, President of Lotto Sport Italia and Jorge Gómez de la Vega, General Director of StarVie participated in the event; they highlighted the importance of the collaboration for the growth of the sport on an international level thanks to the position and experience of both the companies in the padel market.
President of Lotto Sport, Andrea Tomat declared: “We have a lot of confidence in making padel an important sport, not only in Spain but also on an international level. For this reason the idea of this collaboration makes us very happy. Between us both we bring key elements together to achieve our objectives: on the one hand the experience of StarVie in the sector and on the other, the track record and technical product knowledge of Lotto. We share the same passion for the project and we want to join forces to become leaders in the market.”
He further noted the words of the General Director of StarVie, Jorge Gómez de la Vega: “I feel very proud of all that we have achieved and where we are going, sharing together with Lotto Sport a fantastic project in which both brands share various common attributes; thinking big, belief in what they can do and an overwhelming passion to keep growing. This makes me believe that together we can achieve great future success”.
After the closing of the event, StarVie players dressed in the new Lotto padel collection gave a workshop and were able to try out the new padel rackets from the 2020 collection from StarVie.